We are Honored to be endorsed by and partnered with Wrangler National Patriot!!!

 Wrangler brand through their Wrangler National patriot Program has designated our organization as one of their approved 501 (C) 3 charities that PRCA rodeos and other western events hosting a Wrangler National Patriot event can make contributions to.  

One heart warming note

from one of our Veteran participants 2022

"Horses For Heroes Cowboy Up! is an extraordinary program for mind body and spirit and makes an exceptional contribution to the healing of veterans and all people who have suffered trauma, PTSD and shock!  Rick Iannucci and his program is moving the world forward with the intuitive wisdom of horses to bring forth healing!
Dr. Ronald A. Alexander
OpenMind Training Institute, Santa Monica, CA
February 2nd, 2013


From The Santa Fe Rodeo's Website:

"On behalf of the Rodeo de Santa Fe we would like to take this time to add our endorsement to that of Cabinet Secretary for Veterans Affairs, Col. Tim Hale as well as that of the Wrangler National Patriot Program and invite Horses for Heroes- New Mexico, Inc. Cowboy Up! Program as our exclusive veterans program partner for the Annual Rodeo de Santa Fe. Last year was a huge success when your warriors proudly rode in our annual downtown parade and again into our opening performance as a tribute to all of those who have given all to keep our nation free. We look forward to having your combat warriors as part of this year's activities once again."